Ask an agribusiness exec about sustainable agriculture, and you'll likely get an earful about something called "precision agriculture." What is it? According to Yara, the fertilizer giant, it's technology that "enables farmers to add the specific nutrients needed for their crop, in exactly the right amount, at the right time."
That is to say, instead of using intuition and experience to decide how much fertilizer or pesticides to apply, farmers rely on sensors, satellite data, and the Internet of Things to make such choices. In addition to selling farmers agrichemicals, Yara also sells a "knowledge platform, supported by tools for precision farming," including "an online service providing advice on the physical mixing characteristics of Yara's foliar products with agrochemicals."
That is to say, instead of using intuition and experience to decide how much fertilizer or pesticides to apply, farmers rely on sensors, satellite data, and the Internet of Things to make such choices. In addition to selling farmers agrichemicals, Yara also sells a "knowledge platform, supported by tools for precision farming," including "an online service providing advice on the physical mixing characteristics of Yara's foliar products with agrochemicals."
