“Doing our bit for the cure.”
It’s an eyebrow-raising slogan drawing new attention to a two-year-old partnership between the Susan G. Koman Foundation and one of the world’s largest oilfield firms, Baker Hughes.
For the second October in a row, the Houston-based company announced it would paint 1,000 of its gold drill bits pink to “serve as a reminder of the importance of supporting research, treatment, screening, and education to help find cures for this disease.”
It’s an eyebrow-raising slogan drawing new attention to a two-year-old partnership between the Susan G. Koman Foundation and one of the world’s largest oilfield firms, Baker Hughes.
For the second October in a row, the Houston-based company announced it would paint 1,000 of its gold drill bits pink to “serve as a reminder of the importance of supporting research, treatment, screening, and education to help find cures for this disease.”