But unlike other high-profile Occupy efforts of late -- such as last week's march across the Brooklyn Bridge, in which thousands of activists participated, it's unclear whether the pushback against Black Friday shopping will serve as a show of strength for the movement.
"I don't think that they're going to gain any traction out of this one," said Stephen Hoch, a marketing professor at the Wharton School of Business at the University of Pennsylvania. "If I was them, I wouldn't be investing a whole lot of energy in using this as a poster child for what's wrong with our country."
Black Friday, otherwise known as the day after Thanksgiving, serves as the unofficial start of the November-December holiday shopping corridor, one of the busiest times of year for retailers. About 152 million people are expected to shop this Friday, in what has become an annual tradition of shoppers mobbing stores in the hopes of getting limited-time deals.