The point is to make you uncomfortable.If you drive east through the sage-spotted Similkameen Valley, between Keremeos and Osoyoos, you'll be confronted with a billboard that reminds travellers of the difficult realities of colonization. A large illustration depicts industry, residential schooling, resource extraction, ecological distress, and at the bottom, an Okanagan family agitated by flames; their bodies representing the land, their hair, the water. In the top-right corner of the billboard, set below a stylized medicine wheel, it reads: "Rethink 150."

