Adidas chief exec: Kanye West ‘didn’t mean what he said’ with antisemitic comments

Bjørn Gulden, chief executive of Adidas, has lamented the end of the company’s lucrative partnership with Kanye West, saying, “I don’t think he meant what he said,” regarding the rapper’s antisemitic comments in October 2022.

West, who has changed his name to Ye, wrote on X (formerly Twitter) that he was “going death con 3 On JEWISH PEOPLE … You guys have toyed with me and tried to black ball anyone whoever opposes your agenda”. On Instagram, he posted a screenshot of a conversation with Diddy, where he wrote: “Ima use you as an example to show the Jewish people that told you to call me that no one can threaten or influence me.” Ye had caused further anger earlier that month by including T-shirts with the slogan White Lives Matter in a Yeezy fashion show in Paris.

Kanye West Calls Slavery A ‘Choice,’ Gets Schooled On History

Kanye West dropped by TMZ on Tuesday to tell the newsroom staff that he loves President Donald Trump and that he believes slavery “sounds like a choice,” only to get completely shut down by writer Van Lathan.

“When you hear about slavery for 400 years ... for 400 years? That sounds like a choice,” West said.