Of the roughly 43,000 times Toronto’s mayor was mentioned on various social media sites since he took office last December, fewer than 3,000 posts had a positive tone. The remainder split evenly between negative and neutral.
According to research by locally based Social Media Group, Ford’s popularity among plugged-in Torontonians hit new lows this summer — 61 per cent negative — around the time the Fords picked a fight with beloved author (and Canadian Twitter royalty) Margaret Atwood.
In fact, the mayor’s online approval had been steadily sinking the last four months, as service cuts, the Pride snub and the war on graffiti dominated headlines.