Democracy Gone Astray

Democracy, being a human construct, needs to be thought of as directionality rather than an object. As such, to understand it requires not so much a description of existing structures and/or other related phenomena but a declaration of intentionality.
This blog aims at creating labeled lists of published infringements of such intentionality, of points in time where democracy strays from its intended directionality. In addition to outright infringements, this blog also collects important contemporary information and/or discussions that impact our socio-political landscape.

All the posts here were published in the electronic media – main-stream as well as fringe, and maintain links to the original texts.

[NOTE: Due to changes I haven't caught on time in the blogging software, all of the 'Original Article' links were nullified between September 11, 2012 and December 11, 2012. My apologies.]

Friday, June 10, 2011

How Ads Create False Memories

Can advertising create fake memories about trying products that you have never actually experienced? In a series of research studies that we conducted, consumers who read vivid print advertisements for fictitious products reported false memories of having tried these products, despite the fact that this would have been impossible. These consumers also evaluated the falsely remembered products as favourably as other consumers who actually did try the products. We call this the "false experience effect" because the product evaluations are based on a mistaken belief of having tried the advertised brand.

Full Article
Source: The Mark 
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