To hear stock market analysts and industry gurus gush over the proposed US$12.5-billion merger between Tim Hortons and Burger King this week, one might wonder if they were hopped up on double-doubles and honey crullers. What started with a shocking late Sunday news report that the two food chains were in talks quickly rose to a swelling of adulation for the corporate union and what it might mean to Tim Hortons’ future. The deal offers “huge upside” for the coffee chain’s U.S. expansion, noted one management prof. Consultants were soon envisioning Tim’s kiosks in Burger King’s thousands of restaurants across the U.S. But why stop there? “Could you have a Tim Hortons and a Burger King across the street from each other in South Africa?” a person close to the merger talks mused to Forbes. “Absolutely.”
World domination, Timmy’s style.
World domination, Timmy’s style.