THE CANADIAN PRESS — OTTAWA - When the Conservatives are kicking your butt by $10 million in fundraising each year, it might be time to try something new.For the Liberals, that something new is ripping a page — or rather a letter — right out of the Conservative play book.
Liberal Leader Bob Rae said Tuesday his party is going to start more targeted appeals for contributions.
The Tories have perfected that strategy over the years by sending out letters to party members and others, asking them for support in pushing specific policy issues.
For example, they've used the threat of a political coalition on the left, their campaign for the abolition of the gun registry, as well as a distinctly pro-Israel foreign policy, to gather cash.
Rae said the Liberals are turning themselves into a "professional fundraising organization," and following the example of successful parties inside and outside Canada.
"The one clear message that we get from everybody is that dollars follow message and dollars follow commitment and dollars follow particularly things that people are engaging in," Rae said.
"And that's really where we have to strengthen our capacity to connect with Canadians, and say, look if you're really interested in protecting health care, if you're really interested in ... having a set of policies which take a different view to the lock 'em up, throw away the key that's being presented by Mr. Harper, then help us to do it."
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Source: Huffington
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