The predictable result? Canadians have among the lowest rates of mobile data usage, among 32 countries surveyed by Swedish telecom consultancy Tefficient.
“The most expensive mobile data countries are Canada, Belgium, Germany, Czech Republic and the Netherlands and — as a consequence — mobile users in these countries are using very little mobile data,” Tefficient said in its report.
On average, Canadian telcos make around $60 per month per mobile subscriber, compared to less than $21 per month per subscriber in the U.S. The average American mobile subscriber uses twice as much data per month as the average Canadian.
Introduce unlimited data or risk ‘downward spiral’
Telecoms may believe that they can make up for low data usage by charging more for data, but that could lead to a “downward spiral where operators alienate customers [and] find that their mobile behaviour is more and more Wi-Fi centric,” the report said.
“One could expect that the fastest growth — relative to the usage level — would be seen in low usage countries. On the contrary, our analysis finds that growth is faster in higher usage countries where operators have introduced unlimited (or very generous) mobile data propositions.”
Author: Daniel Tencer